JEREMY MANSFIELD
- ROLE
- CREATIVE DIRECTOR
- FOCUS
- BRAND + PRODUCT
- BUILD
- MODERN WEB
- METHOD
- HUMAN-DIRECTED AI
INDEX · 06 PROJECTS · NASHVILLE, TN
02 / 06 · MY FUTURE AMERICA
behold, all things have become neuenew.
(02) APPROACH
four disciplines, one system
- (01)
Creative direction
Brand strategy, identity systems and the judgment to know which idea is worth building.
- (02)
Product & experience
Interfaces, flows and product thinking, shaped by leading creative inside a product organization.
- (03)
Design systems
Component libraries, tokens and documentation that people and AI can both apply consistently.
- (04)
AI-enabled execution
Workflows that turn creative direction into working product without losing taste or consistency.
OUTPUT · ONE SYSTEM
One brand, built once, applied everywhere.
- TOKENS
- SHARED
- COMPONENTS
- SHARED
- CONTEXT
- SHARED
- CODE
- SHIPPED
(03) HOW I WORK
brief to shipped
AI expands what gets explored. Creative direction decides what gets shipped.
- (01)
Brief
Strategy, audience, constraints. The part that still needs a person in the room.
- (02)
System
Tokens, components and shared context. The brief becomes something a machine can apply.
- (03)
Prototype
Working screens in days rather than comps in weeks. Explored broadly, judged narrowly.
- (04)
Shipped
Design through to code with the system intact. Built, deployed, maintained.
(04) REFERENCES
in their words
What clients say about working with Jeremy.
-
Rather than using AI as an isolated creative tool, Jeremy helped make it part of how the entire team designed, communicated, and built. Designers and developers were working from shared systems and moving in lockstep.
Brian Fischer CEO, Futures, Inc. -
Jeremy has been a tremendous asset in both building our brand and telling our story across various digital and print media. His UI/UX skills have brought a freshness and effectiveness that our digital presence was missing.
Hal Hassall VP Marketing, SmileDirectClub -
Jeremy is fantastic! We’ve worked with Jeremy on several web design projects over the last few years for a large retail brand. Quick and reliable and the quality is excellent. We appreciate our partnership.
Camilla Baird Brand Marketing, Johnston & Murphy -
I could always count on Jeremy to take my input and turn it into a workable, well designed finished product. I consider Jeremy an extension of my internal team and highly recommend him.
Mark Smiley Brand Communications, Thomasville -
He internalizes his client’s vision of the overall imagery desired for branded online marketing, and also understands the business implications of the end user’s online experience.
Shelley Peters Brand Licensing, Furniture Brands Intl. -
Jeremy designed, implemented and hosts our website. He won numerous awards from the site. He’s a wonderful art director and technologist.
David Stickles Licensing, First Light Brands -
Jeremy’s design aesthetic and ability is top notch, but what sets him apart is his hard work, attention to detail, and project management skills.
Jake Cerf Head of Product & GTM, StoryBox -
Jeremy’s work on our website has exceeded expectations. His professionalism and dedication to the project helped make it a success.
Ryan Kernan Brand Manager, Hemingway Ltd.
(05) ABOUT
brand to build, nothing lost between
I started in graphic and multimedia design, built a consultancy, and went on to lead product creative direction. I can hold the brand narrative and open the code that ships it. Today I work as an AI-native creative lead, building the systems and shared context that let a whole team design at speed without losing judgment.
- ROLE
- CREATIVE DIRECTOR
- PRACTICE
- BRAND AID DESIGN CO.
- BASE
- NASHVILLE, TN
- METHOD
- HUMAN-DIRECTED AI
(06) TRUSTED BY